High quality products, innovation and service are characteristic of our company. To stay ahead in the market we spend a lot of attention to market research and product development. This results in a constant supply and introduction of new and innovative products to meet the consumer’s needs. We introduce these products under our own brands which are distinctive in the market.

For many years, ‘Pet Products’ is the brandname of our company. Our ‘Pet Products’ brand logo is applied to a large part of our packaging.

Next to the Pet Products brand, we also carry the DeliSnacks brand for our snacks and the Catrix brand for our modular scratching post system. In our 2009 catalogue we have presented our new brand Designed by Lotte.

We believe that packaging can help our retail customers to increase their sales. That is why our packaging designs are focused on the emotion of consumers and explaining the use of the product. Each packaging has a specific background colour, which is based on different animal groups. This helps the consumer to recognise these products in the shops and enhances the shop presentation. Special collections and displays can have a different design and colours which fits best with the theme of the specific collection.